NIU is the world’s leading provider of smart urban mobility solutions.
NIU has created a new market category–smart electric two-wheeled vehicles and is committed to continuously provide global customers more convenient and more environment friendly smart urban mobility vehicles to redefine urban mobility and make life better. NIU's lifestyle brand promotes Technology, Stytle, and Freedom.
NIU designs, manufactures and sells high-performance electric motorcycles, scooters, bicycles and kick-scooters. NIU has a product portfolio consisting of ten series, four electric scooter series, including NQi, MQi, UQi and Gova, two urban commuter electric motorcycle series RQi and TQi, a hybrid motorcycles series YQi, a performance electric bicycle series, NIU Aero, and two micro-mobility series, the kick-scooter series, KQi, and the e-bike series, BQi. Different series of products address the needs of different segments of modern urban residents and resolve the demands of different scenarios of urban travel, while being united through a common design language that emphasizes style, freedom and technology. NIU has adopted an omnichannel retail model, integrating the offline and online channels, to offer the products and services.