UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 UNDER

THE SECURITIES EXCHANGE ACT OF 1934

 

For the month of July 2020

 


 

Commission File Number: 001-38696

 


 

NIU TECHNOLOGIES

 

No.1 Building, No. 195 Huilongguan East Road,

Changping District, Beijing 102208

People’s Republic of China

(Address of principal executive offices)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

 

Form 20-F  x            Form 40-F  o

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): o

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): o

 

 

 


 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

 

NIU TECHNOLOGIES

 

 

 

 

 

 

 

 

 

By

:

/s/ Hardy Peng Zhang

 

Name

:

Hardy Peng Zhang

 

Title

:

Chief Financial Officer

 

Date: July 6, 2020

 


 

Exhibit Index

 

Exhibit 99.1—Press Release

 


Exhibit 99.1

 

 

Niu Technologies Provides Second Quarter 2020 E-scooter Sales Volume Update

 

BEIJING, China, July 6, 2020 — Niu Technologies (“NIU”, or “the Company”) (NASDAQ: NIU), the world’s leading provider of smart urban mobility solutions, today provides its e-scooter sales volume results for the second quarter 2020.

 

 

 

Q2 2020

 

Q2 2019

 

China Market

 

154,959

 

85,617

 

International Markets

 

5,179

 

13,748

 

Total

 

160,138

 

99,365

 

 

In the second quarter of 2020, NIU sold 160,138 e-scooters, representing a 61.2% year-over-year growth.  The number of e-scooters sold in China market reached 154,959, representing an 81.0% year-over-year growth.  The number of e-scooter sold in the international markets reached 5,179, a decrease of 62.3% compared with the second quarter last year.

 

The growth in China market was partially driven by the promotion of new product G0, which was launched at discounted sales price of RMB 1,999 through an e-commerce platform since mid of May.  The total units of G0 sold during the second quarter was approximately 23,000.  The G0 model has lower sales price and gross margin compared with the existing models, and the launch of this model has negative impacts on the blended revenues per scooter and overall gross margin for the second quarter.

 

In the first two quarters of 2020, NIU sold approximately 200,298 e-scooters, representing a 20.9% year-over-year growth.  The number of e-scooters sold in China market and international markets reached 189,275 and 11,023, respectively.

 

Our sales volume count disclosed above is based on the delivery from our manufacturing facility, which may vary slightly from the sales volume measured from financial accounting and reporting point of view.  NIU’s sales volume represents only one measure of the company’s financial performance and should not be relied upon as an indicator of quarterly financial results, which depend on a variety of factors, including revenues from accessories, spare parts and services, cost of sales, operating expenses, etc.

 

About NIU

 

As the world’s leading provider of smart urban mobility solutions, NIU designs, manufactures and sells high-performance electric bicycles and motorcycles.  NIU has a product portfolio consisting of seven series, four e-scooter series, including NQi, MQi and UQi with smart functions and Gova, two urban commuter electric motorcycles series RQi and TQi, and a performance bicycle series, NIU Aero.  Different series of products address the needs of different segments of modern urban residents and resolve the demands of different scenarios of urban travel, while being united through a common design language that emphasizes style, freedom and technology.  NIU has adopted an omnichannel retail model, integrating the offline and online channels, to offer the products and services.  For more information, please visit www.niu.com.

 


 

Safe Harbor Statement

 

This press release contains statements that may constitute forward-looking statements made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995.  These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “likely to” and similar statements.  Among other things, the business outlook and quotations from management in this announcement, as well as NIU’s strategic and operational plans, contain forward-looking statements.  NIU may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties.  Statements that are not historical facts, including statements about NIU’s beliefs, plans and expectations, are forward-looking statements.  Forward-looking statements involve inherent risks and uncertainties.  A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: NIU’s strategies; NIU’s future business development, financial condition and results of operations; NIU’s ability to maintain and enhance its “NIU” brand; its ability to innovate and successfully launch new products and services; its ability to maintain and expand its offline distribution network; its ability to satisfy the mandated safety standards relating to e-scooters; its ability to secure supply of components and raw materials used in e-scooters; its ability to manufacture, launch and sell smart e-scooters meeting customer expectations; its ability to grow collaboration with operation partners; its ability to control costs associated with its operations; general economic and business conditions in China and globally; and assumptions underlying or related to any of the foregoing.  Further information regarding these and other risks is included in NIU’s filings with the Securities and Exchange Commission.  All information provided in this press release is as of the date of this press release, and NIU does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

 

For investor and media inquiries, please contact:

 

Niu Technologies

Jason Yang

Investor Relations Manager

E-mail: ir@niu.com