Company Profile

Company Profile



ABOUT NIU 

NIU is the world’s leading provider of smart urban mobility solutions, it has created a new market category – smart electric two-wheeled vehicles – to redefine urban mobility with its core team from BMW, Microsoft, Intel, Huawei, McKinsey, KKR, and Bain Capital whom are all committed to change urban commuting globally.

NIU currently designs, manufactures and sells high-performance smart e-scooters, and it has a streamlined product portfolio consisting of three series, N, M and U, with multiple models and specifications for direct to consumer, delivery, and sharing markets.

NIU has won seven major international design awards, including Red Dot, iF, Good Design, IDEA, Red Star, DFA and Golden Pin in 2017 for the M-Series scooter. The M-Series is the only urban mobility product that has won all seven of these design awards in the past twenty years. In 2017 NIU went on to launch the ultra-lightweight U-Series scooter which has been well received by customers and design awards, including the German Red Dot.


MISSION

Redefine urban mobility and make life better.

VISION

Become the number one urban mobility brand, powered by design and technology.