Company Profile

Company Profile



NIU is the world’s leading provider of smart urban mobility solutions.

NIU has created a new market category–smart electric two-wheeled vehicles and is committed to continuously provide global customers more convenient and more environment friendly smart urban mobility vehicles to redefine urban mobility and make life better.

NIU is the first lifestyle brand in China urban mobility market, promoting Technology, Stytle, and Freedom.

NIU currently designs, manufactures and sells high-performance smart e-scooters. NIU not only has a streamlined product portfolio consisting of three series, N, M and U, with multiple models and specifications for end consumers, sharing market and fleet management services, but also launches NIU Power accessories and NIU AERO professional sports bicycles. The M1 model and U1 model are the only urban mobility products that have won all seven major international design awards, including Red Dot, iF, Good Design, IDEA, Red Star, DFA and Golden Pin.


Redefine urban mobility and make life better.


Become the number one urban mobility brand, powered by design and technology.